Bajaj Auto Limited has a concrete strategy to move forward by leveraging its popularity and market trends.
Bajaj has laid out a concrete plan for its future Pulsar models, including the F160, new 220 and 400cc and more. One of the largest bicycle companies in the world, Bajaj knows its customers inside out. Based on intensive market research and with decades of experience under her belt, she has devised plans that will ensure increased brand popularity and a proper business case. Let’s get to know what to expect from Bajaj in the coming years.
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Future plans for the Bajaj Pulsar brand
Unlike the N160 which was based on the N250 and features a ton of design cues from the latter, there are no immediate plans for the F160. This could be due to not so high demand for the F160. People have found a great product in terms of design, performance and efficiency in the recently launched N160 and the need for the version with the shroud just isn’t there, yet. Therefore, we can safely assume that there are no plans to bring the F160 in the foreseeable future.
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Next Generation Pulsar 220
Bajaj has Pulsars in the 200 and 250cc segments, leaving the 220 almost redundant. Therefore, the 220 has effectively ceased to exist and there are no plans to revive it. This is understandable since people looking for a budget product with mileage can opt for 160 or 200 versions of the Pulsar and performance enthusiasts have the option of 250cc avatars. Therefore, the need for something in between seems superfluous. This is why the Pulsar 220 moniker is, for practical purposes, dead.
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Prior to discontinuation, the Pulsar 220 featured a 220cc single-cylinder oil-cooled fuel-injected engine that produced 20.11hp and 18.55Nm of peak power and torque. This engine was mated to a 5-speed manual gearbox. There were two-wheel disc brakes with a single-channel ABS setup. Up front, the Pulsar 220 featured telescopic suspension, while in the rear it featured a 5-stage adjustable Nitrox shock.
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Now, it’s an interesting segment and a lot of potential buyers were looking forward to it. Bajaj introduced the 400cc bike at the Auto Expo a few years ago and people have been waiting for the production version ever since. However, as mentioned earlier, Bajaj is constantly measuring market trends and looking at its existing customer base, for which there is actually not an urgent need for a motorcycle over 250cc in its portfolio. The Pulsar brand is usually associated with motorcycles that are fun to ride but also affordable. Therefore, a Pulsar badge on a 400cc model might not warrant the premium product.
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When you look at the Bajaj fleet, there are options ranging from the 125cc segment to the 250cc and everything in between. This constitutes a large majority of the market anyway and Bajaj is a volume player. Therefore, launching a bike knowing that volumes will be low is not a business prospect for Bajaj. Also, when you move beyond the 250cc segment, the competition from international and domestic bike manufacturers becomes very tough. That’s why a 400cc or twin-cylinder version of the Pulsar doesn’t seem to be on the cards.
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Pulsar NS160 to continue
The NS160 has already found a loyal following in some parts of the country. This includes areas such as NCR Delhi and large parts of South India. Thus, the NS160 range of Pulsars will be continued despite the recent launch of the N160. The 160.3cc single-cylinder air-cooled and oil-cooled engine produces 17.2hp and 14.3Nm of peak power and torque. This engine is mated to a 5-speed manual gearbox. It gets a single-channel disc brake setup on both wheels. Up front the NS160 has the conventional telescopic forks and in the rear it gets an adjustable monoshock suspension setup.
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Single spark plug engine
According to some recent reports, Bajaj may be reverting to single-spark engines in order to tackle emissions regulations that are getting stricter. This might seem counter-intuitive at first, as Bajaj switched to the dual-spark plug setup solely for emission reasons. However, with advances in technology, he could have developed a way to reduce pollution levels even with a single spark plug. This would lead to cost savings as only one spark plug would be used instead of two. Let’s see when we see this setup in a bike from Bajaj.
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Classic Bajaj Pulsar models
All in all, the typical classic Bajaj Pulsar models are due to a change of generation. There are a ton of Pulsar bikes on the segments that haven’t been updated in a long time. Therefore, we will see Bajaj focus on revamping the older line of motorcycles in its lineup to appeal to new era buyers in the 150cc segment.
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