Big Mustache Migration Heads North as Canadians Launch 15th Annual Movember Nationwide Campaign




MONTREAL, November 1, 2021 / CNW / – Mustache season is here and Movember, Canada’s leading men’s health organization, begins its 15e annual campaign in Canada. While this year may look a little different, like Canadians, mustaches have proven resilient and will grow again behind masks and in Zoom calls throughout the month, raising funds and raising awareness for men’s health.

Movember Canada Logo (CNW Group / Movember Canada)

Annual Mustache Featured Campaign Encourages ‘Mo Bros’ and ‘Mo Sisters’ Across The Country To Come Together In Support Of Movember Causes, Men’s Mental Health, Suicide Prevention, Prostate Cancer and testicular cancer. In Canada, 1 in 9 men will be diagnosed with prostate cancer in their lifetime, testicular cancer continues to be the most diagnosed cancer in young men, and 3 in 4 suicides are committed by men. Men’s physical and mental health continues to be in crisis. With funds raised, Movember has invested in more than 1,250 critical projects and research around the world that aim to prevent men from dying too young, with nearly 300 of these innovative male health programs based right here in Canada.

Over the past two years, the COVID-19 pandemic has continued to wreak havoc on the mental and physical health of men across the country. In Canada75 percent of suicides are committed by men, and it remains the second leading cause of death for men aged 15 to 44. A recent Movember 2021 survey showed 66 percent of Canadian men believe men’s mental health is worse than ever, while 50% think the pandemic has changed their mental health forever. The pandemic is not only having a direct impact on mental health. The disruption caused by the pandemic has also played a role in delaying potentially life-saving conversations for people with testicular and prostate cancer. Delays in diagnosing cancer, the cancellation of non-essential surgeries at hospitals across the country, and the impact of social isolation on mental health all continued to plague Canadian men.

Rooted in fun, Movember provides an opportunity to come together while raising funds for vital research and programs aimed at helping our fathers, brothers, friends and sons die too young. Those planning to join the Movember movement this year can register at, create a Mo Space, choose Grow, Move, Host or Mo Your Own Way and start fundraising and raising awareness for men’s mental and physical health.

  • TO GROW: A Mo. It’s our hairy ribbon. At the beginning of the month, take the razor and shave clean. Grow your mustache for the next 30 days and wear it proudly.

  • MOVEMENT: Commit to traveling 60 km over the month. That’s 60 km for the 60 men we lose to suicide every hour around the world, every hour across the world. Run, walk, cart, spin, cycle – get out there and be active.

  • HOST: A Mo-ment- Gather a crew and do something fun. Hosting is having a good time for a good cause. And you can always give your projects a virtual twist. The best part? Virtual events are easy to organize, inexpensive to organize, and you can wear whatever you want.

  • MO YOUR WAY: Whether it’s a grueling test of physical endurance or a not-so-hot commitment to breaking a bad habit, you choose your adventure and run with it.

“At Movember, we’re committed to changing the face of men’s health, literally and figuratively. This year alone, we have been able to invest in life changing programs that make a difference in the lives of men, including projects targeting our incredible community of first responders, continuing to support the mental health of isolated Indigenous men and providing a new online resource for men diagnosed with testicular cancer. We couldn’t do it without our supporters. ” said Todd minerson, Country Director for Movember Canada. “All of this is only possible because of the amazing Movember community that continues to join Movember every year. We have fun while doing good, and we do a lot of good.

To celebrate the Month of the Many Mos, Movember is launching the Great canadian Challenge of the month, a national hunt for from Canada the biggest mustaches and Mo supporters. Great canadian Challenge of the month is a chance to celebrate the iconic everyday mustaches that grow nationwide and the incredible stories and impact that go with them. Ten winners will be selected from Canada, and their photos (in all their mustached splendor) will be featured on various billboards across from Canada big cities on November 30, 2021 including Yonge and Dundas Square in Toronto. Connoisseurs and Mustache fans can submit their own story and Mo (or a Mo they know) Mo by signing up to Movember and commenting on their story / nomination on the challenge post via the Movember Facebook page.


Funds raised during the month of Movember (and throughout the year) will be used to fund innovative global programs and research targeting Movember’s core cause areas, with the goal of tackling these statistics head-on. . Here are some of the programs Movember launched in 2021:

  • In February, Movember launched a new digital mental health tool, Family Man, the world’s first online parenting program aimed at equipping dads with practical skills to deal with frustrating situations, allowing them to be more confident and secure. improve their mental well-being.

  • In 2021, Movember announced funding for two Canadian projects as part of its Digital Social Connections Challenge. Both projects were funded based on their innovative technology-based ideas that aim to better connect people through digital tactics.

  • In September of this year, Movember celebrated the official launch of the Churchill Wellness Center, the first subarctic indigenous mental health addictions center, offering social inclusion programs to local indigenous communities.

  • In October 2021, Movember announced funding for four Canadian programs to support the mental health of veterans and first responders, investing $ 1.6M over the next two years.

For more information or to join the Movember movement today, visit
Images are available for download here as well as additional video resources here.

Note to editors:
Movember strongly encourages the inclusion of relevant help seeking information for stories about suicide and mental illness. For support anytime, day or night, we encourage Canadians to contact one of the following services: Suicide Prevention Service (Toll Free: 1-833-456-4566 – ENG, 1-866- 277-3553 – FR) or Kids Help Phone (1-800-668-6868). For more information on finding help, visit

About Movember:
Movember is the leading charity changing the face of men’s health globally, focusing on mental health and the prevention of suicide, prostate cancer and testicular cancer. The charity raises funds to deliver innovative and groundbreaking research and support programs that empower men to live happier, healthier, and longer lives. Committed to disrupting the status quo, millions of people have joined the movement, helping fund more than 1,250 projects around the world. In addition to tackling the major health issues facing men, Movember strives to encourage men to stay healthy in all areas of their lives, with a focus on men who stay socially connected and become more open to discussing their health and important moments in their lives. The charity’s vision is to have an everlasting impact on the face of men’s health. To donate or learn more, please visit

SOURCE Movember Canada



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