Emerald (we think) is investigating the industry to bring back ‘InterBike’


HEMPSTEAD, NY (BRAIN) — Many in the global bike industry received email inquiries this week purportedly from Emerald Expositions, a trade show company that produces the Outdoor Retailer exhibits and owns Interbike, the bike show last held in 2018 in Reno, Nevada.

The survey asked if industry members would be interested in a return of Interbike, where and when they would prefer it to be held, and if they were open to combining the bike show with the Outdoor Retailer show, which is held in Denver.

The survey spelled the bike show as “InterBike” – not its previous capitalization style – and the survey contained remnants of a SurveyGizmo template, including suggestions in parentheses like “{Create a sense of urgency by mentioning a deadline, if appropriate}.” and “{If possible, send by a real person as it builds trust and adds personality.}”

The errors have led some survey recipients to question whether the survey came from Emerald, a publicly traded exhibition company that had $361 million in revenue in 2019 before the pandemic halted a large part of its activities.

InterBike spelled with a capital “B” and hilarious drafts in the cover note? This can’t be from Emerald, can it?” an industry member asked BRAIN.

It’s hard to say. BRAIN emailed several members of Emerald’s corporate communications team over the past two days asking questions about the survey, with no response.

Emerald has hosted bike exhibitors at its Outdoor Retailer events in the past, though it hasn’t labeled the bike zone as “Interbike.” The Fall 2019 Outdoor Retailer was supposed to include a bike show, but that event has been cancelled.

Outdoor Retailer’s Snow Show opens in Denver on January 26th.

Editor’s Note: Until 2019, BRAIN was owned by Emerald Expositions and operated under license by the National Bicycle Dealers Association. BRAIN is now owned by Outside.


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