For us here at CyclingTips, the Eurobike had been an annual pilgrimage until last year’s edition was canceled. Year after year, we’ve traveled to Friedrichshafen, Germany, on the shores of Lake Constance, for the industry’s largest annual bicycle show. During the three days, the show is generally open to industry to rush through the expansive exhibition center and see the latest road and gravel equipment for the coming year.
To get a feel for the size of the fairgrounds: the place saw zeppelin airships built in the many hangars in a past life. It’s huge. Very, very huge. And in a normal year, three days is far too short to assimilate everything, even with the growing team that we send.
This year however, after a year of absence due to this dreaded COVID-19, the show was far from what it once was. Not just in size, but also in what was on display. Road, gravel and even mountain bikes were unusually thin on the ground; more than half of the hangars were empty, and those with clothing markings inside were only partially full. A lively exhibition, it was not.
Over the past five years or so, it’s slowly been a show that has lost some important players in the industry. The likes of Trek, Specialized, Campagnolo, Canyon, Scott and Sram have abandoned the show, leaving it to medium and small businesses. And this year there were even fewer, a lot less.
A year of transition
It wasn’t the only thing that had changed, however. In what has clearly been a year of transition, the show’s buzz was all e-motion. And especially e-cargo. A very large number of brands specializing in the electric mobility market made up what I estimate to be 80% of the bikes on display. For once, the traditional form of cycling has taken a step back.
Over the years, he has slowly moved in this direction. But everyone who attended this year agreed that the take-over of e-bikes had been galloping in leaps and bounds. A year for the show and a global pandemic accelerated what was slowly developing; the push for freight and electric mobility was everywhere.
It’s not something we usually cover too much here at CyclingTips. We dipped our toes on occasion, looked at a few electric road bikes, and sang the praises of cargo bikes. But after seeing what was presented, it would be impossible to ignore what is clearly “The Boom” in the cycling industry.
After spending two days watching what could easily become my next n + 1, I am more excited than ever for what I can only hope to be a change in the way people view mobility vehicles, and I use the term vehicle rather than âbicycleâ, as some could easily replace the mobility vehicles. vans, cars and even trucks.
So please dive into the video. Of course, that’s not what we usually publish here at CT, but I promise you will be amazed at what some freight companies are doing. Whether it’s hauling your kids to school in style, helping delivery companies get rid of their gas-guzzling trucks, and even hauling machines to remote locations – all in the hopes of making the world a little less focused on fossil fuels.
Long live the revolution.