Joan Hanscom joins BMC USA as Marketing Manager

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Scotts Valley, California. November 8, 2021. BMC USA Managing Director David Votava announced the hiring of Joan Hanscom as Marketing Director, “Joan is joining the team at a very exciting time for our company. With the launch of our SCOR ATV brand, our amazing URS gravel bikes and the complete BMC bike catalog to celebrate, we are thrilled to bring Joan to focus on our brand history and the growth of the family. BMC cyclists. “

Hanscom, a longtime industry veteran, joins BMC after serving as Executive Director of the Valley Preferred Cycling Center where she renewed her focus on the community with a particular focus on increasing female participation, programming for young people and adults as well as the culture of the digital community. via the Talk of the T-Town podcast. Prior to joining VPCC, Hanscom was Vice President of Event Services for USA Cycling and Director of Marketing for ABUS Mobile Security in Chicago.

“As a long-time owner of BMC, I am delighted to join the team at this very exciting time in the brand’s growth. As a rider myself, I greatly appreciate the masterful Swiss precision, the emphasis on performance and creating a premium vehicle – product that goes into every bike we produce. Now I can share this story with the cycling community and cultivate a deep connection with our brands. “

About BMC Switzerland

Swiss Cycling, Premium, Performance

BMC Switzerland stands for innovative Swiss engineering. The premium approach to bicycles dates back to 1994 in Grenchen, Switzerland. For decades, BMC bikes have met the highest standards in quality, design and workmanship. It’s an ambition that explains why the company invests so much in research and development – to create premium cars that not only deliver but excel. BMC supplies bikes to the world’s best athletes, winning races such as the Tour de France, the World Time Trial and Road Team Championships, the MTB XCO World Championships, numerous IronMan Championships and the Olympic Road Race. . BMC bikes are synonymous with high-end performance, accessible to all.

More information on products, technologies and racing teams can be found at the BMC website.

Contact: Joan Hanscom, [email protected]


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