Opening of the Harley-Davidson® store, launch of a month of events at the HD Museum


The new 10,000 square feet Harley-Davidson Shop opened its doors to the public. Along with the exceptional line of HD Museum-branded products, authentic reproductions, accessories and gifts that guests love, more than 150 new products will be lining the shelves. With more space, there are even more options to customize your gear and create one-of-a-kind items that display the uniqueness that has been a hallmark of Harley-Davidson.

For Father’s Day, make it a weekend and start a day early at MOTOR Bar & Restaurant for the always sizzling BBQ and blues presented by Bulleit Bourbon on Saturday June 18. And admission to the HD Museum is a hot ticket to celebrating pop, but don’t forget the park-like 20-acre campus is a great place to catch, play lawn games, or spread out with the family. . After your visit, come treat the #1 dad in your life and shop for the latest in the Harley-Davidson® Shop, including a special gift with purchase.

Finally, on Saturday June 25, the Wild Ones Vintage Motorcycle Rally returns after a two-year hiatus. Celebrate Harley-Davidson’s unrivaled motorcycle heritage with a 1940s-style vintage motorcycle rally at the HD Museum featuring a vintage motorcycle show, authentic motorcycle land games, boonie motorcycle racing, poker race launch and a new addition with the Badger Boneyard Swap Meet (with 100% of proceeds benefiting the Make-A-Wish Foundation of Wisconsin) and much more moto-cultural fun.

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by Shepherd Express staff

June 17, 2022



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