RACV encourages Victorians to keep cycling trend


Following significant infrastructure spending and lifestyle changes brought on by COVID and associated lockdowns, cycling is on the rise and the Royal Automobile Club of Victoria (RACV) is encouraging Victorians to keep the trend going – citing benefits to health, commuting, and the economy.

In Victoria, as cycling in the city has declined due to working from home, use of cycling outside of the city has doubled from pre-pandemic figures, according to We Ride Australia.

RACV Chief Executive Officer Arevo Mobility Elizabeth Kim said the “perfect storm” of events had sparked growing interest in one of the company’s oldest forms of transportation.

Kim notes that “the pandemic, in addition to some work that has been done in cycling infrastructure, has created an ideal atmosphere for people to get on a bike for the first time or dust off the one in the garage.”

The rise of cycling was not limited to Victoria. A 2021 study from We Ride Australia showed that 1.7 million bikes were purchased nationwide in 2020, and an additional 4.1 million Australian adults were spending money on cycling-related goods and services. .

According to We Ride, exercise and fitness were the most common reason for cycling at 82%, while 41% used their bike as their primary form of transportation to work, school or errands.

Along with the health and convenience benefits, the raw numbers of what cycling does for the economy cannot be understated.

We Ride Australia found that the direct output of the cycling industry as part of the Australian economy was $ 6.3 billion in 2020, supporting 34,295 full-time jobs.

Kim said “a clear message is being sent that people are looking for affordable and sustainable ways to not only get from A to B, but also to exercise and take in the incredible views around the state. .

“The RACV is here to foster that enthusiasm and lend our voice and our services to ensure that those who jumped on a bike for the first time during the pandemic make cycling a part of their weekly routine long after COVID restrictions end. 19. “

Arevo by RACV recently announced two exciting new partnerships, bringing together the market-leading bike route planner arevo with offers, content and mutual benefits for BikeExchange and AusCycling members.

“We are really proud of the service provided by arevo. We believe it is services like ours that provide safer and more enjoyable experiences for cyclists around Victoria and contribute to the growth of cycling, ”said Kim.

arevo is a trip planner with a unique bike map function that uses the latest cycling infrastructure, bike and route data in Melbourne, and allows users to choose quieter or faster routes, helping you ride smoothly. full confidence.

RACV’s arevo app is available for free download in the App Store or Google Play.

Image: Cycling Maribyrnong Valley Parklands Melbourne. Courtesy Visit Victoria

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