Seb Loeb had a very good year in 2022. Not only did he kick ass in the Dakar Rally by finishing second overall, but he followed that up with a victory in the Rallye Monte Carlo and this past weekend took his fifth victory in the Race Of Champions. . Considering that he is 47 years old, and that he almost retired three years ago, the guy is on fire! And now comes the news that he has signed a partnership with Indian Motorcycles as the company’s newest brand ambassador.
While this news is interesting enough on its own to warrant a “huh, that’s neat” response, I’m curious if that doesn’t mean we won’t see the rally champ do something more competitive on two wheels in the near future. I mean, when you’ve conquered the WRC, Pikes Peak, Dakar, touring cars, rally raid, rallycross and sports cars, what else is there to prove? I know I would be interested in seeing Loeb swing a leg on an Indian flat tracker, or maybe a King of the Baggers bike. I mean, how cool would that be?
You may not know it, but Loeb is also passionate about motorsport on two wheels, mainly as an amateur. He has competed in everything from moped racing to superbike racing to off-road enduro racing in the recent past. Whether on dirt or cobblestone circuits, he is comfortable enough on two wheels that it would be fun to watch him race even if it was only for exhibition purposes.
“We are delighted to collaborate with Sébastien Loeb, who is a charismatic and talented personality. During our meeting, I discovered a real enthusiast, of cars of course, but also of two-wheelers, especially motorcycles with character like the FTR. I am very happy with this new partnership which goes against the current of Sébastien’s traditional universe. Basing this partnership on the Indian FTR is a natural choice, it’s a bike with unique style and performance, everything Sebastien was looking for in his future bike. Pierre Audoin – National Director of Indian Motorcycle, France.
“I’m very happy to collaborate with Indian, I’m seen more often at the wheel than on the handlebars, but I’ve always driven to experience different sensations. I love riding every chance I get, whether on the track or on the road, and the FTR has all the qualities necessary to have fun at any speed. In addition to the motorcycle, the spirit and the universe of Indian Motorcycle are part of a great openness and originality, and that suits me well. Sébastien Loeb – Indian Motorcycle Ambassador
It turns out that Indian has also won French flat track championships in recent years, so it wouldn’t even take much for the native Frenchman to attend such an event in his native country. As a fan of Loeb and Indian’s beautiful FTR1200, I would love to see these two worlds collide. Go Indian, make it happen. And be sure to film it.