Trek acquires Folsom Bike, a two-store California chain


FOLSOM, Calif. (BRAIN) — Folsom Bike owners Wilson and Erin Gorrell announced that they have sold both of their stores to Trek Bicycle, effective September 1.

“Thirteen years ago we opened a bike shop in the middle of a recession and everyone told us we would fail. But here we are 13 years later and we have done our best to become the family’s favorite bike shop meeting the needs of our community and doing what it takes to make Folsom an amazing place to live and ride. It’s been an amazing journey and today marks the start of a new chapter,” the outlet said. in an announcement on its website this week.

“When we thought about finding the right partner to carry on this legacy for us, we wanted to work with people who shared our long-term vision, would provide incredible hospitality to our customers, and would invest in making your local riding experience even better. Folsom has an amazing and growing cycling community, and we are confident that Trek will continue to serve and support our communities in even bigger and better ways,” the announcement continued.

The announcement says the store will change its name to Trek Bicycle and all current employees have been offered positions under the new owner. He also said they expect Trek to continue to operate the cafe at the Folsom site.

Stores currently carry Trek, Electra, Niner, Cervelo, Giant, Liv, Momentum, Pinarello and Pivot.


Comments are closed.