Watch: Surfing, diving, hiking, biking – endless options during “the world’s coolest winter” in the United Arab Emirates


One of the many promotional items for “the world’s coolest winter” in the United Arab Emirates for the 2021 edition
Image Credit: Provided

Dubai: From sandboarding to desert safaris, from water sports to snorkeling, from mountain biking to rock climbing, the United Arab Emirates offers “the world’s coolest winter”.

From December 15 to January 31, 2022, the second edition of the tourism campaign was launched on Wednesday by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai.

Sheikh Mohammed bin Rashid Al Maktoum launched the campaign at an event at Expo 2020 Dubai, attended by sheikhs and senior officials

Sheikh Mohammed bin Rashid Al Maktoum launched the campaign at an event at Expo 2020 Dubai, attended by sheikhs and senior officials
Image Credit: Provided

UAE’s nature reserves, oases, mountains, beaches and islands await residents and tourists alike.

There is also a thriving adventure tourism scene, which includes scuba diving, parachute jumping, paragliding, and other challenging sports.

The country’s cultural and heritage offer includes historical and heritage sites and various museums, while tourism for major festivals and celebrations will take place at Expo 2020 Dubai, as well as arts, music and entertainment activities.

Finally, shopping tourism presents visitors with shopping festivals, offers and discounts in various regions of the country.

During the balmy winter season, the UAE also offers an ideal destination for the MICE sector (Meetings, Conferences, Incentive and Exhibition), as well as resources for health and medical tourism, offering visitors from all over the world the opportunity to benefit from class health services as well as recovery during the winter with its fresh air and moderate heat.

Biggest campaign

The second season of the World’s Coolest Winter Campaign is organized by the UAE Government Media Office, in collaboration with the Ministry of Economy and relevant tourism and cultural entities.

This is the largest campaign of its kind and will highlight the diversity of UAE tourist and recreational attractions, the beauty of its natural landscapes and the hospitality of its people, in order to familiarize residents and international tourists alike. with the activities offered by the UAE winter.

Open invitation

This year’s World’s Coolest Winter Campaign is an open invitation to all citizens and residents, as well as visitors to the UAE, to capture their best experiences, adventures and memorable moments in various parts of the country. and share them on digital platforms.

The campaign is also accompanied by the provision of numerous exclusive promotions for the campaign by tourist establishments, hotels, shops and restaurants.

United Arab Emirates tourism sector

The United Arab Emirates achieved tourism occupancy rates in hotels and tourist establishments of 64% between January and October 2021. The United Arab Emirates outclassed the top 10 tourist destinations in the world such as the United States, which reached an average of 58%, China (54 percent) and Great Britain (50 percent).

In the first half of 2021, hotel and tourism establishments attracted around 8.3 million customers, up 15% from the first half of last year. During the same comparison period, the number of hotel nights spent by guests was around 35 million nights, a growth of 30%, and the average guest stay rose to 4.1 nights , with growth of 12.5%. This was accompanied by a 31 percent growth in hotel establishment revenues, reaching 11.3 billion dirhams. The share of domestic tourism has reached more than 30 percent of the total clientele of hotel establishments.

Global data website Statista expects the United Arab Emirates to attract over 31 million tourists per year by 2025 and the travel and tourism sector will contribute 280.6 billion dirhams to the UAE’s GDP. Arab Emirates by 2028.


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