Why Mahindra took nearly 3 years to launch the Mahindra XUV400 EV: Rajesh Jejurikar explains


It was at Auto Expo 2020 that Mahindra first showed off the eXUV300 in its concept avatar and it looked like a production-ready prototype at the time. In fact, many of us expected Mahindra to be fast in the EV space and a quick launch of the Mahindra XUV400 EV since the electric SUV was in the works long before we saw the concept. This would have given the Indian brand the first-mover advantage, which Tata Motors eventually managed to cash in on. But Mahindra had different plans. The company wanted to deliver a “no-compromise” EV with an incredible range and “segment-best” specs, and that took some time.

Read also : Review: Mahindra XUV400 electric compact SUV

Speaking to Siddharth Vinayak Patankar, Editor-in-Chief, carandbike, Rajesh Jejurikar, Executive Director, Automotive & Agriculture, Mahindra & Mahindra explained: “Having the right product is important and that is more important than have the right timing. And we wanted to make sure that we had a product that was the best in a lot of ways. Better acceleration, better range, really good use of the HMI here, better space. So it’s the best in a lot of ways. We didn’t want to go for a compromised offer. We don’t want to play in fleets, we want to reach a segment of advanced customers who don’t want to buy electric just because it’s the cheapest form of the point A to point B of course they are welcome to come too but there is so much more to electric there is a lot of fun driving an electric and you know driving this product is going to give you all of that, all in you s offering cost-effectiveness and while being good for the climate.”

The Mahindra XUV400 EV exceeds four meters in length and is a rival to the MG ZS EV in terms of specifications. It offers a claimed 456km range from a 39.4kWh battery, which is almost equal to the MG ZS EV’s claimed 461km range from a larger 50.3kWh battery. kWh. The Mahindra XUV400 EV develops 148 hp and 310 Nm of maximum torque, in turn performing the 0-100 km/h sprint in 8.3 seconds. This makes it faster than any other mass market EV offered in India and slightly better than the ZS EV which does the same sprint in 8.5 seconds.

Even though Mahindra is a bit late to the EV party with its first electric SUV, it aims to up the ante with the Mahindra XUV400. That said, Tata Motors have managed to capture the first-mover advantage with the Tata Nexon EV. The model set a benchmark in the EV space and very strategically Tata Motors improved its range and performance by later introducing the Tata Nexon EV Max which sits above the standard model.

Yes! The Mahindra XUV400 EV has a lot of tricks up its sleeve but the biggest challenge it will face comes from Tata Motors as there is no doubt that it has the leadership in the passenger EV space and it will take a lot hard work from Mahindra, once the XUV400 EV is launched in January 2023.


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